Monetizing Social Networks – Part 1

This post discusses the emerging trends in social media monetization.


Continue Reading June 11, 2008 at 9:19 pm 2 comments

SaaS: A Boon Or A Curse For ISVs?

Just as SaaS offers so many benefits to ISVs, it also brings along it’s own share of headaches. This article focuses on one such particular headache – integration.

Continue Reading June 3, 2008 at 9:02 pm 1 comment

Problems with multi-tenancy

Yes,the often touted multi-tenant architectures for SaaS comes with it’s own set of baggage and might not be the best solution for every SaaS ISV. Here’s why.

Continue Reading June 2, 2008 at 8:46 pm Leave a comment

Brand Monitoring With Web 2.0

Why is social media important to businesses when it comes to evaluating their brand image?

Continue Reading May 30, 2008 at 7:53 pm 2 comments

Mobile 2.0 and Marketing

Media companies are rushing to leverage Mobile 2.0 to gain the attention of the youth, but what do the youth think of ads on phones and what incentives can media companies think of providing to make the phone users want to see ads?

Continue Reading May 29, 2008 at 11:14 pm Leave a comment

SaaS Ecosystem

Who are the players in a SaaS ecosystem and what are their specific concerns? This article talks about this in greater detail.

Continue Reading May 29, 2008 at 9:24 pm 1 comment

The 3 Horsemen for ISVs

For startup ISVs, these 3 emerging technologies can make all the difference.

Continue Reading May 20, 2008 at 2:10 am 1 comment

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