Archive for May, 2008

Brand Monitoring With Web 2.0

Why is social media important to businesses when it comes to evaluating their brand image?

Continue Reading May 30, 2008 at 7:53 pm 2 comments

Mobile 2.0 and Marketing

Media companies are rushing to leverage Mobile 2.0 to gain the attention of the youth, but what do the youth think of ads on phones and what incentives can media companies think of providing to make the phone users want to see ads?

Continue Reading May 29, 2008 at 11:14 pm Leave a comment

SaaS Ecosystem

Who are the players in a SaaS ecosystem and what are their specific concerns? This article talks about this in greater detail.

Continue Reading May 29, 2008 at 9:24 pm 1 comment

The 3 Horsemen for ISVs

For startup ISVs, these 3 emerging technologies can make all the difference.

Continue Reading May 20, 2008 at 2:10 am 1 comment



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