Multi-tenancy - Do I Need It?

How do you know is a multi-tenant architecture is always the right way to go?

Continue Reading Add comment July 7, 2008

Monetizing Social Networks - Part 3

Your friends might be worth their weight in gold in social gaming communities.

Continue Reading Add comment July 2, 2008

Serious Gaming

What are serious games and how are business leveraging them?

Continue Reading 1 comment June 19, 2008

Monetizing Social Networks - Part 2

Continuation of a previous article discussing prepaid cards as a form of monetization of social gaming.

Continue Reading Add comment June 17, 2008

Monetizing Social Networks - Part 1

This post discusses the emerging trends in social media monetization.

Continue Reading 2 comments June 11, 2008

SaaS: A Boon Or A Curse For ISVs?

Just as SaaS offers so many benefits to ISVs, it also brings along it’s own share of headaches. This article focuses on one such particular headache - integration.

Continue Reading Add comment June 3, 2008

Problems with multi-tenancy

Yes,the often touted multi-tenant architectures for SaaS comes with it’s own set of baggage and might not be the best solution for every SaaS ISV. Here’s why.

Continue Reading Add comment June 2, 2008

Brand Monitoring With Web 2.0

Why is social media important to businesses when it comes to evaluating their brand image?

Continue Reading 2 comments May 30, 2008

Mobile 2.0 and Marketing

Media companies are rushing to leverage Mobile 2.0 to gain the attention of the youth, but what do the youth think of ads on phones and what incentives can media companies think of providing to make the phone users want to see ads?

Continue Reading Add comment May 29, 2008

SaaS Ecosystem

Who are the players in a SaaS ecosystem and what are their specific concerns? This article talks about this in greater detail.

Continue Reading 1 comment May 29, 2008

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